Beard Implants on the Rise: The Latest Trend in Male Grooming According to El País

According to an article published by El País on 4 April 2025, titled "Lo último en belleza masculina son los injertos de barba: 'Ahora todos los hombres quieren ser como Gerard Butler en '300'" ("The latest in male beauty are beard implants: 'Now all men want to be like Gerard Butler in '300'") , there has been a significant increase in the demand for beard transplants among men. This trend is particularly notable in countries like Spain, which leads global baldness rankings.​

The growing interest in beard implants is linked to a shift in perceptions of masculinity, where a full beard is associated with virility and style. Figures such as Gerard Butler have influenced this image, inspiring many men to seek a dense and well-groomed beard. Specialised clinics, including Hospital Capilar and Svenson, report a substantial rise in these procedures, attributing this surge to the impact of social media, where individuals share their experiences and results.​

The medical procedure involves transplanting hair follicles from the scalp to the face to enhance beard density and design. However, not all men are suitable candidates; conditions such as dermatitis or extensive alopecia may prevent the procedure. The cost ranges from €1,500 to €5,000.​

Studies suggest that men with beards are perceived as more attractive and inclined towards stable relationships. While a beard does not solely define masculinity, the article concludes that medical solutions are available for those desiring a thick and well-defined beard.​

For more detailed information, you can access the full article here: ​El País